Mirror, mirror upon the wall, Who's the fruitest of all?

Sun-Rype, the Canadian juice company, has a traveling "fruit mirror" as a part of its latest ad campaign effort. This "fruit mirror" is a 65" LCD screen equipped with a camera and a program that animates the people standing in front of the screen into a mix of fruits. A very interesting use of interactive digital signage to engage consumers for the campaign.

Read more about it click here, click here to go to its website, and see a couple of TV commercials for the campaign below.