This new campaign is really neat, especially so if you're wild over your Scion yourself.
Scion owners are featured on a new major multiple platform integrated campaign - TV commercials, outdoor billboards, prints, posters and even on the cover of September issue of Tokion magazine with each subscriber's name imprinted on a Scion as part of the cover art. Definitely check out the works here posted on Adland.
A few months ago, Scion invited a bunch of Scion owners from across the country to the Nevada desert to party. Entusiasts who had never met before other than Scion's online forums maybe gathered together and showed off and celebrated their customized cars. Check out the images from the event here on Adland. The TV commercial below is shot during that event featuring real Scion owners. :30 and :60 spots will debut on screen on August 4th.
Scion owners are featured on a new major multiple platform integrated campaign - TV commercials, outdoor billboards, prints, posters and even on the cover of September issue of Tokion magazine with each subscriber's name imprinted on a Scion as part of the cover art. Definitely check out the works here posted on Adland.
A few months ago, Scion invited a bunch of Scion owners from across the country to the Nevada desert to party. Entusiasts who had never met before other than Scion's online forums maybe gathered together and showed off and celebrated their customized cars. Check out the images from the event here on Adland. The TV commercial below is shot during that event featuring real Scion owners. :30 and :60 spots will debut on screen on August 4th.
It will be interesting to see what kind of online activities this campaign rolls out. I will definitely keep my ears and eyes open. Click here to read more about the campaign in details at AdWeek.
