Samsung Juke Campaign

I'd like to start off this blog by introducing our own work. Juke campaign is by far the most successful integrated campaign we've done, a true collaboration between the interactive and the traditional creative teams. A 2GB music phone with unique switchblade swivel display to expose the MP3 player gave the team the inspiration: turntable arm and old vinyl records. With that, the Juke Box Hero campaign was born - print, posters, series of OOH, teaser and :30 TV commercials, microsite and music video contest on YouTube.